Getting attention is critical for every single type of business out there, include law firms. Stories of unemployed law school graduates and attorneys working second jobs just brings home how even jobs that had been previously immune to market forces now have to deal with them. If you want to prosper, even as a lawyer, you need to have more than just great work ethic and remarkable skills. You need a very good website and an online presence that helps that website gets found. You’re not going to do that without some serious search engine optimization (SEO) help? If a practice really wants one of those top three spots then it is time to hire a good specialty SEO agency like Apricot Law, supposedly the best lawyer SEO company.
Every niche is a little bit different. While a blogger might have a great SEO system for reaching a national audience that includes social media and creating a personality, that strategy isn’t going to work when you’re trying to rank locally to get your law firm’s website to rank above the local competition. The best lawyer SEO company is going to understand the local competition, how localized results are going to affect your rankings, and how to get the right type of attention to boost your page to the top of the search results so you’re not spending $50 or $100 per click on online advertising.
Why Is SEO So Important?
Search engine optimization is an extremely important umbrella term that covers everything that can be done both on-site and off-site to help make a website look more attractive to search engines like Bing, Yahoo, and Google. Ideally, a good SEO program can combine with a good website to get into the top three of page one for all the most important terms – and that’s where the most money is made by far.
What Is Local SEO?
The best lawyer SEO company for you will also be one that can clearly explain how they would tackle any local challenges. Google handles local search results and general search results very differently from general inquiries. This means you need a company that understands local trends, the specific rules and regulations for language use for law firms, and how to take on the local competition and get you ahead of everyone you would otherwise be competing with.
Understanding the different and unique challenges of local SEO isn’t just a nice bonus if a company wants to rank their local law firms near the top of page one for all the keywords people are using to look for an attorney, but they need to be able to make those adjustments. Having a consistent address across all online directories is critical to avoid being penalized.
Not only that, but someone needs to claim business and map listings for all three major search engines. These don’t just get thrown out there automatically, but they have to be claimed by the actual businesses or people working on their behalf to get it done. The website itself must have the right tags, ignore keyword stuffing, and have contact information in places that are easy to access and give a degree of openness and authority.
In other words, there are many different factors that go into local SEO and they all have to be met in order to rise to the top, especially if the business is in a competitive market where there are many law offices all vying for those top spots.
Do You Really Need an Agency?
While some people have worked with individual freelancers or learned to do some SEO work themselves, the uncertainty of this route and lack of guaranteed results is risky. This is especially true when it comes to SEO of any kind, much less dealing with attorneys, who have the income to hire agencies with vast resources to fight on their behalf.
In any law firm a lawyer’s time is better spent on their actual business and not on learning a lot of SEO information that they won’t be able to apply as well as an agency that specializes specifically in ranking online..
Getting the most out of any SEO campaign is tricky. Having the right professionals on your side can make all the difference!